Switching.software is for non-technical people, and it’s always going to stay that way.
However, if you use technology a lot and know a fair bit about computers, you might want to check out these sites. They too provide ethical privacy-friendly alternatives, but they assume a lot more prior knowledge:
De-google-ify Internet is an initiative started by Framasoft that provides a list of privacy-friendly apps and internet services. Despite what the name might suggest, the list offers more than just alternatives to Google software. For example: Evernote, Trello, and Flickr to name a few.
PRISM Break is collecting libre software alternatives to bypass global surveillance programs, with a strong focus on privacy and security.
A lot of the recommendations there are aimed at experienced users though.
LineageOS is a free and open source version of the Android operating system. It can be installed on some Smartphones, Tablets, and Media Players. While the default installation doesn’t come with any of Google’s services (or apps), the microG project provides an open source implementation of the services should you need them.
Compute Freely is a website designed to be approachable and friendly for people curious about free and open source operating systems and Linux distributions. Each Linux distribution listed comes with a rating to help indicate it’s difficulty to get set-up, along with a brief description.